From cave paintings to Toy Story, the pixel is the organizing principle of all pictures. Encompassing art, technology, entertainment, business, and history, the book is essential reading for anyone who has watched a video on a cell phone, played a videogame, or seen a movie.

Alvy Ray Smith cofounded Pixar and Altamira Software. He was the first Director of Computer Graphics at Lucasfilm and the first Graphics Fellow at Microsoft. He has received two technical Academy Awards for his contribution to digital moviemaking technology.

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